How it started
I noticed on the forum, underneath various threads, an account named Maxwell Labs recommending their product. After a quick advertising warning I didn’t think about it much after that. Turns out, Wendell actually bought it LOL from the link they left on the forum.
He also bought a Thermalright CPU Plate for LGA-1700:
I made use of that too for testing.
Their Claim
They claim they have a breakthrough and amazing innovation to thermal paste. It’s called “radiative” cooling. I’ve heard of this before, but never in regard to something like thermal paste. I must admit, I’m skeptical.
Source: https://maxwell-labs.com
It piqued my interest, so I had to test it. Thank you to @GigaBusterEXE for helping me 
Test system
To make sure things were consistent between tests, we used the Intel Extreme Tuning Utility to change the cTDP to the max of 253. The wattage and core clock speeds were the same for all 4 thermal pastes.
I installed the Thermalright plate into L1’s Intel system:
CPU: Intel Core i9-14900K
CPU Cooler: Arctic Liquid Freezer II
Motherboard: Asrock Taichi Carrara Z790
Lineup
We tested 4 thermal pastes:
For application, (I tried my best) to have equal portions of thermal paste squeezed down the center of the CPU. The inkpot isn’t a tube so I just had to do my best lol
Maxwell Labs WX-130
This is irrelevant to the results, but WOW they totally skimped out on the thermal paste. JEEZ. The tube was half empty! This is the 7g option from the page, they might’ve accidentally filled it with the 3.5g variant amount or something considering they were both in the listing.
Amount when I opened it:
Amount after 1 use:
Arctic MX-4
Thermalright TF7
Kingpin Cooling KPx
Testing
Each screenshot from HWiNFO64 was taken after a 10-minute Cinebench R23 multi-core benchmark. I chose this one because it is potent enough to stress all cores and have them work at roughly 100% the whole time.
Appearance & Viscosity
The Kingpin is a very light blue color and very thick. On the opposite side, the Maxwell was both the darkest and thinnest of the bunch. It might be hard to tell in the comparison picture, but the Arctic is a bit lighter than the Maxwell. The Thermalright and Arctic however looked almost identical in color and viscosity.
Results
#1 82 °C Kingpin Cooling KPx
#2 83 °C Thermalright TF7
#3 86 °C Arctic MX-4
#4 87 °C Maxwell Lab WX-170
Welp
It’s just normal thermal paste. Who would’ve guessed? xD Anticlimactic I know, I was ready to be a believer! I was wondering about their claim of radiative cooling, and it might truly be a thing, but it did not make a good impression in my testing. This leads me to believe it’s a little gimmicky. That’s not to say it’s bad; it was in a margin of error range to be as good as a well known brand. It’s just not…special. It’s not a miracle solution we’ve been missing out on.
The preverbal king of thermal paste in this test was Kingpin Cooling. Wendell has always preferred this brand, and no wonder! 5 C cooler than the Maxwell is just enough to be significant imo. It comes at a premium, but personally I think the difference is enough to spring for it. Plus, it’s quite a bit of thermal paste you get in the little ink pots. Wendell has had that one for quite a while.
At the end of the day, it’s all thermal paste. Get some, whatever it is it’ll work. Splurge for the Kingpin if you’re feeling fancy.
This was a fun little experiment!
