Why aren't watercooled GPUs more mainstream?

Why aren’t watercooled GPUs more mainstream? GPU watercoolers are usually shorter and take less backpanel brackets. Also most of the time GPUs produce more heat than CPUs.

I would have expected more people would opt for builtin watercoolers, resulting in less work for dis-/re-/assembling the GPU, making it safer (thermal pads and paste are applied correctly, screws are tightened just right). Also, prebuilt water-cooled GPUs still have their warranty. There would be many more options for prebuilt wc and the price premium would go down.

What am I missing?

I’ve been pondering this question by myself for a few years now, it must be something I don’t understand. It’s important for me as I’m anxious for doing the GPU dis-/re-/assembling myself.

In my country, in Eastern Europe, there are 6 water-cooled GPU cards vs 606 air cooled.

Cost of air vs water.

Then again, with the insane costs of current GPUs and their equally insane heat load, I would expect a slow increase bringing in more high end water cooled cards.

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Just another thing to break, I really don’t want liquid in my system!

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