NZXT Changeable RGB LEDs

I was looking around the NZXT site looking for sleeved cables and I happened to stumble apon this NZXT Changeable LEDs.

I also read that you could do flashing and fading. Is anyone else intrested in this product or is it just me?

That's pretty cool actually. Any idea if you have to buy the LED strips separately?

Well the reviewer kits have already been sent out and in a unboxing I just watched the LEDs were seperated from the controller itself and its daisy chainable. Its only $33 I heard.