I'm not sure about that company either, but they do back that particular kit with a lifetime warranty, which says something about their confidence in their product. Now, whether or not they will honor their warranty with minimal hassle is a different story. If the memory does work, it would be a steal. Otherwise, if you want something tried and true, and don't mind some RAM OCing, their is alwasy G.Skill Ripjaws:
http://www.newegg.ca/Product/Product.aspx?Item=N82E16820231455
My favorite motherboard for the FM2 platform would be the ASRock FM2A75 Pro4-M, but that seems a bit out of place pricing-wise in Canada ($65 in the US; $90 in CA). The Gigabyte GA-F2A75M-HD2 looks like a solid board; just don't go crazy on the OC without VRM heatsinks.
http://www.newegg.ca/Product/Product.aspx?Item=N82E16813128652
The power supply is tricky without really knowing what your power requirements are. If you just want to ride out the APU without adding a dedicated GPU, you can easily get away with a quality 300w power supply, even with OCing:
http://www.newegg.ca/Product/Product.aspx?Item=N82E16817151085
But if you want the option to upgrade down the road, I'd recommend 500w or greater, but you can probably get away with a 450w if it's only a mid-range GPU you upgrade to. The Rosewill 530w Green Series is a solid PSU:
http://www.newegg.ca/Product/Product.aspx?Item=N82E16817182199
UPDATE: To save yourself a few bucks, I'd opt for Trinity over Richland. The A10-5800k is $30 cheaper and you still get FC3:BD. The difference between Trinity and Richland on the desktop is negligible.
http://www.newegg.ca/Product/Product.aspx?Item=N82E16819113280
If you don't care much for Blood Dragon, and you know you will add on a GPU down the road, just get the A8 5600k. The signifant price drop will allow you save up for a GPU quicker, and you still keep the capable and unlocked quad-core CPU.
http://www.newegg.ca/Product/Product.aspx?Item=N82E16819113281