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Microsoft Looking to Switch Windows 10 to a complete Desktop as a Service model


#1

What do you guys think? I like the end of the article recommending Linux as an alternative platform.


#2

I think that article is labeled an opinion piece and rightfully so.

No one ever owned Windows, except Bill Gates. I highly doubt mass retailers and manufacturers are going to just start selling thin clients.

Windows as a Service is what 10 is based off of. Love it or hate it, it doesn’t do things much different.

“Forcing us off 7”? No one supports software for more than a decade. For some reason Microsoft is expected to. Completely absurd


#3

Microsoft tries weird anticonsumer shit every couple of years. The market always rejected it. This is next year’s Windows S or RT.


#4

IMO this article is fear mongering and a bit click baity. Although its true that this type of business model is what Microsoft is moving toward. I’m doubtful that this will be the only option. This type of thing wouldn’t really work for most Enterprise so they would need something to offer instead. I wouldn’t be surprised if they offered something like this as a “cheaper” option than buying the entire package outright but I don’t think they will make it the only option.


#5

When you think about it, if their windows as a service offering is a good product, makes sense, and is priced right, like Office 365 is for many, what is there to complain about? I can’t imagine how they could convince someone like me to rent his operating system, but they’re welcome to give it a shot.


#6

The whole piece is kind of pointless because its not a news piece, its opinion, so you can say anything you like.

Linux desktop as a service is here, its the end of the Linux desktop, say hello to thin clients. See. Its all crap of course.

His source for his claims? znet, their source? “contacts”, their source? Microsoft presumably. So his information is 3rd hand internet Chinese whisper knowledge likely at best.

Desktop as a service is nothing new, there’s open source versions, Amazon has something i think, Microsoft will do to as there will be areas of the market where it will make sense.


#7

It makes sense for the entire market because its a cash cow. See office, adobe and AutoCAD.

Its been developing for the last couple years.

Windows 10 Enterprise has already began implementation of a subscription model.

The question is when will it inevitably move to consumers.


#8

I don’t think it will, because MS won’t come up with an attractive product, the market will reject it, and Dell/HP/Lenovo/etc will force them to back off.

But we’ll see; like I said, if they do somehow manage to make a product with that business model attractive, we won’t be upset about it.


#9

The contrary, licensing will be on the user now instead of the vendor.

I imagine it would be like an unactivated install where you just sign in and your settings and one drive are linked. Like chromeos maybe?


#10

You mean like it is with windows already?


#11

No clue about consumer devices/licensing/activation.
My surface was activated but that was 8.1


#12

Yeah nice. So the infrastructure is already there and just like the kms for enterprise you will need to connect to the internet once every 30 days to reactivate. Link to Xbox live gold for payment and your all set.


#13

Dell/HP/Lenovo will force them to back off because their users will reject the product, much as they did with Windows S.


#14

I think it would work.


#15

Yeah except what you’re saying is also just an opinion piece. the account to license linking is actually really useful when you go to move hardware.


#16

How often do you move hardware? I just call MS and they allow me to move my OEM key over. I’ve used the same windows 8 OEM key I bought for like $20 for many years now.


#17

Yeah its handy. Not unlike the android play store.

Not sure what your on about the opinion thing.


#18

Requiring an always on connection to talk back to MS every 30 days or you lose activation, etc. would be opinion / speculation like the article. I was trying (probably poorly) to get across that its easy to speculate but not always helpful if its not made clear. That’s why I think articles like this can be pretty bad.


#19

On the article: It is a possibility. It works for games, it works for office, it works for Adobe. I can totally see M$ doing this. I don’t think anyone wants that but that doesn’t really matter. So, we’ll see.


I am a lot more pissed off by that website giving you one button to accept all the tracking and advertisement BS but making you click over a dozen times to disable all that.

And just to give you an idea of what is going on there…
Here is the list of “partners”:

Summary

VendorEnabled
Emerse Sverige AB
BeeswaxIO Corporation
TripleLift, Inc.
AdMaxim Inc.
ADventori SAS
Oath (EMEA) Limited
Venatus Media Limited
Exponential Interactive, Inc
AdSpirit GmbH
BidTheatre AB
Conversant Europe Ltd.
Etarget SE
ADITION technologies AG
Quantcast International Limited
Adikteev
Roq.ad GmbH
Vibrant Media Limited
Captify Technologies Limited
NEURAL.ONE
Sovrn Holdings Inc
NEORY GmbH
AppNexus Inc.
Index Exchange, Inc.
ADARA MEDIA UNLIMITED
Avocet Systems Limited
xAd, Inc. dba GroundTruth
Tradelab, SAS
Smart Adserver
The Rubicon Project, Limited
Purch Group, Inc.
Dataxu, Inc.
MediaMath, Inc.
Criteo SA
Crimtan Holdings Limited
RTB House S.A.
Scene Stealer Limited
Blis Media Limited
Simplifi Holdings Inc.
LifeStreet Corporation
ShareThis, Inc.
N Technologies Inc.
Madison Logic, Inc.
Sirdata
OpenX Software Ltd. and its affiliates
GroupM
Justpremium BV
Intent Media, Inc.
Vdopia DBA Chocolate Platform
RhythmOne, LLC
Sharethrough, Inc
PulsePoint, Inc.
Amobee, Inc.
M32 Media Inc
Greenhouse Group BV (with its trademark LemonPI)
GumGum, Inc.
Active Agent AG
PubMatic, Inc.
Tapad, Inc.
Skimbit Ltd
adsquare GmbH
Impression Desk Technologies Limited
Adverline
affilinet
Smaato, Inc.
Rakuten Marketing LLC
Yieldlab AG
Adform A/S
NetSuccess, s.r.o.
Fifty Technology Limited
The Trade Desk, Inc and affiliated companies
Hottraffic BV (DMA Institute)
Taboola Europe Limited
Maytrics GmbH
comScore, Inc.
LoopMe Ltd
Eyeota Ptd Ltd
Adloox SA
Teads
admetrics GmbH
SlimCut Media SAS
Rich Audience
Widespace AB
Sizmek Technologies, Inc.
Avid Media Ltd
LiveRamp, Inc.
Admotion SRL
ConnectAd Realtime GmbH
Lotame Solutions, Inc.
Nano Interactive GmbH
PIXIMEDIA SAS
Ströer SSP GmbH
ShowHeroes GmbH
Confiant Inc.
Teemo SA
YOC AG
Beemray Oy
MiQ
ADman Interactive SL
Admedo Ltd
MADVERTISE MEDIA
Underdog Media LLC
Seedtag Advertising S.L
Snapsort Inc., operating as Sortable
ID5 Technology SAS
Reveal Mobile, Inc
One Person Health, Inc. (DBA Adacado)
AdRoll Inc
IPONWEB GmbH
BIDSWITCH GmbH
EASYmedia GmbH
Outbrain UK Ltd
district m inc.
Bombora Inc.
Yieldmo, Inc.
TreSensa, Inc.
Flashtalking, Inc.
Sift Media, Inc
Sublime Skinz
FORTVISION
digitalAudience
Adkernel LLC
Thirdpresence Oy
EMX Digital LLC
33Across
Platform161
Teroa S.A.
1020, Inc. dba Placecast and Ericsson Emodo
Media.net Advertising FZ-LLC
Delta Projects AB
advanced store GmbH
Switch Concepts Limited
video intelligence AG
Semasio GmbH
Location Sciences AI Ltd
Zemanta, Inc.
Tapjoy, Inc.
Sellpoints Inc.
2KDirect, Inc. (dba iPromote)
Centro, Inc.
Rezonence Limited
Publicis Media GmbH
SYNC
ORTEC B.V.
Ligatus GmbH
Adssets AB
Collective Europe Ltd.
Ogury Ltd.
1plusX AG
AntVoice
smartclip Holding AG
DoubleVerify Inc.​
Mediasmart Mobile S.L.
IgnitionOne
emetriq GmbH
Leadplace - Temelio
adrule GmbH
A Million Ads Limited
remerge GmbH
Rockerbox, Inc
Bounce Exchange, Inc
Zebestof
Smartology Limited
OneTag Ltd
LiquidM Technology GmbH
ARMIS SAS
Audiens S.r.l.
7Hops.com Inc. (ZergNet)
Bucksense Inc
Bidtellect, Inc
Adello Group AG
RTK.IO, Inc
Spotad
AdTheorent, Inc
Digitize New Media Ltd
Bannerflow AB
Sonobi, Inc
Unruly Group Ltd
Spolecznosci Sp. z o.o. Sp. k.
iotec global Ltd.
Research Now Group, Inc
Goodway Group, Inc.
Netsprint SA
Intowow Innovation Ltd.
Mirando GmbH & Co KG
Sanoma Media Finland
Viralize SRL
Genius Sports Media Limited
Collective, Inc. dba Visto
Onnetwork Sp. z o.o.
Revcontent, LLC
RockYou, Inc.
LKQD, a division of Nexstar Digital, LLC.
Golden Bees
Spot.IM Ltd.
Triton Digital Canada Inc.
plista GmbH
TimeOne
Inskin Media LTD
Jaduda GmbH
Converge-Digital
Smadex SL
Comcast International France SAS
McCann Discipline LTD
AdClear GmbH
Codewise Sp. z o.o. Sp. k
ADYOULIKE SA
mobalo GmbH
A.Mob
Steel House, Inc.
Improve Digital International BV
On Device Research Limited
Keymantics
R-TARGET
mainADV Srl
Integral Ad Science, Inc.
Qwertize
Sojern, Inc.
Celtra, Inc.
SpotX
ADMAN - Phaistos Networks, S.A.
SMARTSTREAM.TV GmbH
Knorex Pte Ltd
Gamned
Accorp Sp. z o.o.
ADUX
PowerLinks Media Limited
Jivox Corp
Connatix Native Exchange Inc.
Polar Mobile Group Inc.
Clipcentric, Inc.
Readpeak Oy
Perform Media Services Ltd
S4M
Mobile Professionals BV
usemax advertisement (Emego GmbH)
Adobe Advertising Cloud
Videology Ltd.
The ADEX GmbH
Welect GmbH
StackAdapt
WEBORAMA
Liveintent Inc.
DigiTrust / IAB Tech Lab
zeotap GmbH
TabMo SAS
Schibsted Classified Media Spain, S.L.
Permodo GmbH
AdTiming Technology Company Limited
Fyber
ad6media
The Kantar Group Limited
Rockabox Media Ltd
Marfeel Slutions S.L
InMobi Pte Ltd
Telaria, Inc
Gemius SA
Wizaly
Apester Ltd
Adelphic LLC
Aerserv LLC
Instinctive, Inc.
Optomaton UG
Video Media Groep B.V.
Digilant Spain, SLU
Vuble
Orion Semantics
Signal Digital Inc.
Visarity Technologies GmbH
DIGITEKA Technologies
Linicom
Acuityads Inc.
Mindlytix SAS
Permutive, Inc.
Onlysix Limited
Matomy Media Ltd.
MGID Inc.
Meetrics GmbH
Yieldlove GmbH
Seeding Alliance GmbH
My6sense Inc.
Ezoic Inc.
Bigabid Media Ltd
Free Stream Media Corp. dba Samba TV
Samba TV UK Limited
Somo Audience Corp
realzeit GmbH
Vidoomy Media SL
communicationAds GmbH & Co. KG
Getintent USA, inc.
mediarithmics SAS
VECTAURY
Nielsen Marketing Cloud
Digital Control GmbH & Co. KG
1000mercis
Qriously
Audience Trading Platform Ltd.
Pixalate, Inc.
Triapodi Ltd.
Exactag GmbH
Affectv Ltd
AddApptr GmbH
The Reach Group GmbH
Hybrid Adtech GmbH
Mobusi Mobile Advertising S.L.
Oracle
Duplo Media AS
twiago GmbH
Pocketmath Pte Ltd
Effiliation
Eulerian Technologies
Seenergy Netherlands B.V.
Whenever Media Ltd
Webedia
Yormedia Solutions Ltd
Seenthis AB
Nativo, Inc.
Browsi Mobile Ltd
Parsec Media Inc.
Bidmanagement GmbH
SK Media Group, LLC
Brand Metrics Sweden AB
LeftsnRight, Inc. dba LIQWID
TradeTracker
AudienceProject Aps
Avazu Inc.
Cloud Technologies S.A.
dunnhumby Germany GmbH
IgnitionAi Ltd
Commanders Act
DynAdmic
SINGLESPOT SAS
Arrivalist Co.
Ziff Davis LLC
INVIBES GROUP
R-Advertising
Myntelligence Limited
PROXISTORE
Mobile Journey B.V.
Tradedoubler AB
Signals
Beachfront Media LLC
Publishers Internationale Pty Ltd
Proxi.cloud Sp. z o.o.
Bmind a Sales Maker Company, S.L.
Ooyala Inc
Neodata Group srl
Innovid Inc.
Playbuzz Ltd.
Cxense ASA
Adimo
SpringServe, LLC
GDMServices, Inc. d/b/a FiksuDSP
Cuebiq Inc.
travel audience GmbH
Demandbase, Inc.
Solocal
ADRINO Sp. z o.o.
Forensiq LLC
Adludio Ltd
Adtelligent Inc.
mbr targeting GmbH
PREX Programmatic Exchange GmbH&Co KG
bidstack ltd
TACTIC™ Real-Time Marketing AS
Yieldr UK
White Ops, Inc.
uppr GmbH
Telecoming S.A.
Ad Unity Ltd
Cybba, Inc.
Zeta Global
DEFINE MEDIA GMBH
RevX Inc.
AdElement Media Solutions Pvt Ltd
Social Tokens Ltd.
TAPTAP Networks SL
hbfsTech
TARGETSPOT BELGIUM SPRL
Internet BillBoard a.s.
B2B Media Group EMEA GmbH
HIRO Media Ltd
pilotx.tv
CerebroAd.com s.r.o.
Ströer Mobile Performance GmbH
LEMO MEDIA GROUP LIMITED
Totaljobs Group Ltd
Madington
Neustar, Inc.
AdColony, Inc.
RevLifter Ltd
YellowHammer Media Group
adledge
Clicksco Digital Limited
Arcspire Limited
Automattic Inc.
KUPONA GmbH
FM Labs LLC
Sub2 Technologies Ltd
Haensel AMS GmbH
Opinary GmbH
PLAYGROUND XYZ EMEA LTD
Oracle AddThis
Triboo Data Analytics
PurposeLab, LLC
Turbo


#20

What? They were forcing Windows 10 when Windows 10 launched, and Windows 7 isn’t at EOL until Jan 2020 (people better start packing, I moved over to Linux but Win7 is very dated). Won’t matter much soon enough but there were Windows 7 machine before automatically updating to Windows 10 and it’s hard to change back.