I have to agree with Wicked on this one. Windows is preinstalled on most machines when they arrive. Most users will just use a system as it is when it arrives. Not everyone is a computer wizz, most people just use a product as it comes.
GNU/Linux and Windows are worlds apart. When I fire up Windows, I get the impression that the only message that endlessly pops up is "Go fuck yourself, stupid user!", but most people get the same impression from using GNU/Linux. And GNU/Linux will never be a consumer operating system, not with the GNU/GPL license that sticks to the code. That's why there are things like Android (AL2.0) or Mir (AL2.0), that break the GPL chain to facilitate monetizing and locking down software developed for those systems. In Android, Dalvik performs much slower than Java SE Embedded, but that would not be able to bridge the gap between the GNU/GPL linux kernel and a closed source application space that still leverages the powerful assets of the open source dev community, just like Mir is not as good an architecture as Wayland+Weston, but it bridges that gap.
And there will always be a reaction from the FOSS-Community, like Cyanogenmod, Tizen, Firefox OS, or even Replicant, and F-Droid. And people that know why, will maybe use these instead of Android and PlayStore, but people that don't, will not be interested at all. I have uninstalled Gapps, PlayStore, and anything else that is not GNU/GPL on one of my phones and on my tablets, and I've flashed them with Replicant and Cyanogenmod, and only use F-Droid and sideloaded apps I made myself or modified GPL apps, and it works just as well as Android with Gapps and PlayStore, and for my use even better, but most people think I'm crazy to use software that in their view does exactly the same as it did with the standard preloaded Android and PlayStore. But I actually have more free time than people that would do the same on a closed platform, because once you have the knowledge, it's easy, and you adapt the device to what you already know and how you work, instead of having to learn how the device wants you to use it, and find workarounds for the things the device doesn't do because it's locked down. But for most people, the device still does exactly the same, they see no difference.
And that's what GNU/Linux does for most people, it does exactly the same than Windows. And to be honest, even though it's untrue and unfair, that's quite plausible for those people, because I myself was not per se immensely frustrated using Windows for just games and Lightroom as such (now only for games), it worked and did what it said on the box. What bugged me is that I had to allow Windows to eat up most of my expensive SSD space for nothing, just to be able to run Lightroom, which I don't really use for core professional purposes, so basically the math was: Lightroom 3, 400 USD, 80 GB of SSD for just running a <10 MB program, 120 USD, Windows 7, 100 USD, that's a total cost of 620 USD just to be able to run Lightroom, which is not a necessary means of production for me, so it's just for fun basically? That's more than some lenses for my camera! Compare that to Darktable, which is free, GNU/Linux, which is free and runs all my professional productivity software anyway, and takes less than 5 GB of SSD space for the operating system with all the application software on it, so a total investment of what, 20 MB of SSD space, which is like a few cents... yeah, makes much more sense for a hobby!
We actually had a barbecue party recently to celebrate the fact that we had no more closed source software tainted machines on our office LAN in our main office, but seriously, how many people would think that is a big deal worth throwing a party over... most would just think we need a shrink.