Err....that design doesnt seem to make too much sense.
It is basicly a radiator that you can mount on your cpu socket, it looks cool...but:
1: The CPU will run hotter than with regular water cooling, because you basicly have a shitty water block
2: The ``Radiator´´ will not be as efficient for cooling the water as a regular radiator, because it is designed to work mainly as an aircooler.
3. If you run this withouth water a similarly priced heatsink will probably perform better
4. If you run this with water you will still need a pump, reservior, fittings, tubing.......and other radiators (or else you take the heat out of the heatsink just to put it back into the heatsink)
-->so why not just use a regular water block for better performance?
Possible reasons to get this:
1. maybe cheaper than a waterblock+120mm rad --> I dont think that would be a good way to save money.
2. additional space for a 120mm radiator --> get a proper case instead
3. cooling in case your pump dies--> you can just set up an auto shutdown if your cpu overheats...or just let it throttle down
4. get this and maybe set up a costum loop later on/if you have saved money etc. --> maybe.....
5.It looks cool --> good reason!
What would make more sense in my opinion would be to
1: Make this an extra large 140mm fan dual tower cooler
2: Include a small pump in the cooler and seal it up
3: Pump the hot water to the top of the cooler
This would improve the heat transfer (to make better use of the large thermal mass).
--> a pseudo air cooler with performance superior to that of other premium air coolers for an additional 30-50 dollars