GTX 770 screen tearing despite V-Sync turned on?

I recently got a MSI GTX 770 4GB OC gpu and when playing any game I noticed there is screen tearing despite having V-Sync turned on. I tried setting Adaptive on in the Nvidia control panel and then to just let the 3D app decide to not really any luck. I have also tried setting it to on in the Nvidia control panel too. Anyone got any idea why this might be happening? I made sure the pci connectors are in fine and display cables are fine also. I am using the latest Nvidia driver also: 331.65

turn vsync off and see if its still noticeable?

Yeah V-Sync off and noticeable but then of course it would when my monitor is only 60hz and run at 120fps... I wonder maybe if it's geforce experience settings?