Why You Need a Good PSU, by Brennan Riddell.
Welcome all; I recommend you take a seat, because this is going to be one rough fucking ride.
What does your heart do? It pumps blood, right? What happens when your heart stops beating. You die. Your PSU is your computers heart. Would you skimp out on heart surgery, and go for the cheap, discount, back-alley surgeon, or a legitimate surgeon from a certified hospital? The actual doctor, at the actual hospital, right? Of course. You don't want to die! You don't want your computer to die, either.
A shoddy PSU is easy to find out. When you are buying a PSU, look up the OEM. I can't stress tis enough; brands are completely fucking useless. Anyone can put a sticker and a shell on something; what matters is the product, and to know the product itself, you need to know the OEM. Companies like Enermax and Seasonic are their own OEM, but EVGA, Corsair, and such do not make their own PSUs; they essentiall are a reseller, a 3rd wheel of the PSU industry. It is fine to get a Corsair or EVGA, but you can't say "Oh, get EVGA; they make great products!" when companies and brands are not how you rate a product. Look up the OEM.
Now you know who is actually making the PSUs you want to buy, right? Well, let's get right into it, then. After you know who is making your PSU, such as CWT, a common OEM, then you can start looking at other characteristics. First of all, throwing money into a huge wattage PSU is pointless. Getting an oversized PSU can, and will, adversely affect your efficiency. If you have a 1600W 80+ Platinum PSU, and your rig consumes 400W at full load, then you are going to get along the lines of 80+ Bronze efficiency. Not what you paid for. Don't waste your money; get a PSU that is the right size for your system. 550W max for any single CPU and GPU, even a 3970X and Titan. That is more than enough wattage for overclocking and then some.
Having enough wattage doesn't matter if you don't have enough amps. Wattage is just the voltage times the amperage. 120V * 5 amps is 600W, but 12V * 50 amps is the same thing. As long as you have more than 40 amps, or so, on the 12V rail, you are great for most any GPU. If you want more than 1 GPU, you should look into a 60+ amperage on the 12V rail. Other than that, you shouldn't worry too much about wattage.
Speaking of rails, what are those little bitches anyway? When hearing about PSUs, you always hear about these little things called rails. The 3V rail, 5V rail, 12V rail, single rail PSUs, multi-rail PSUs and such. A rail is simply a circuit, or group, that regulates the voltage going out, monitored by another circuit that does a pretty good job if you have a nice PSU. You don't need lots of 12V rails, despite what you may read. PSUs for modern systems can run on a single 12V rail perfectly fine, and provide enough juice for 90% of rigs out there. However, if your computer is actually using more than 1000W, which is the 1%, having multiple 12V rails will make the voltage regulation more stable at those high loads. Cheap PSU manufacturers may throw in all of these labels, such as "4 12V rails for super overclocking" when each individual rail is rather weak. Same thing for motherboard VRMs; the number of power phases, and for PSUs, 12V rails, doesn't really matter; it's the quality of the power phases, and rails, that matters.
Efficiency, despite what many people think, has no effect on the actual delivery of the power. It is just how well the PSU converts the AC from the wall to DC, that your hardware operates on. The higher the efficiency, the less money you will spend on power, because you have to pull out less from the wall to convert into the same amount of DC. I only use 80+ Gold PSUs, or 80+ Platinum (there are also 2 80+ Titianium PSUs now available), because I have the money to spend on them, but in all reality, the price difference is minimal in the end if you have an appropriately sized PSU. The generalization that higher quality PSUs are always higher efficiency should be completely disregarded. Good PSUs are just good PSUs; efficiency is irrelevant in the quality, just like brands.
Now, ripple is also an important factor in low-quality PSUs that really distinguishes the good and the bad. Ripple is the micro-fluctuation of voltage delivery. All PSUs have ripple, but you want as low as you can get, without having a low qualitf bottleneck somewhere else in the PSU. There are ATX specs for a makimum ripple, but at that high of a ripple, either you're powering your system with a lighter, or a tin can. The higher the ripple, the more voltage is being delivered than you tell it to, but for a tiny amount of time, only thousands of times per second. Try to keep the ripple below 60mV, if you can; I personally wouldn't power my system with a PSU taht ripples over 60mV, but that is because I am all about extremely precise overclocks and undervolts. Cheap, low-end PSUs are generally going to have a higher ripple than others, which can potentially damage your components, especially your CPU and GPU, which have a pretty low tolerance for voltage. RAM, not so much, but with a bad enough PSU, you could fry everything.
Not only could the ripple take out a system slowly, but you could have a "blow-out," where the caps in the PSU discharge, and in doing so, violently surge voltage throughout the system, and most likely fry everything. That's not good. Not good at all. Saving $50 on your PSU could cost you $1000 or more, easily.
Now, I don't want to tell you to spend more money on PSUs than you have to. A lot of people go off of brands, and throw more money into a higher wattage, without knowing what they're getting. That is the wrong fucking way to buy PSUs! Don't do it! Get an appropriately sized PSU, at an efficiency that you can afford, with a low ripple, plenty of connectors for what you need. Modularity is also irrelevant; if you are going to be cable sleeving, get a fully modular PSU, but be prepared for the general price increase. Otherwise, semi-modularity or non-modularity is for aesthitics, and in some cases (literally, your computer case), airflow. Cheaping out on a PSU is, like I said earlier, getting discount heart surgery. It's a danger to your computer, and your wallet. Spend the time to research what you're buying, and only buy what you need.