Which GTX 970?

I'm hopefully going to be getting a GTX 970 to replace my old 560ti, however i'm abit torn between the Gigabyte G1 and the MSI models. I'm looking for quiet, cool, and performance. The looks dont exactly bother me between the two as i like both. But any help would be much appreciated, and if you've got any questions then ask!


TBH it really doesn't matter. All of the 970s run fairly cool and quiet. I know most even have the fans shut off at low load. 

I don't have much experience with Gigabyte GPUs but I have used MSI Twin Frozer cards and they are quite nice. 

The MSI Twin Frozer cards are the quietest 970's on the market.