Which graphics card?

I am deciding between the EVGA Geforce gtx 660 FTW sig2, and the EVGA geforce gtx 760 with an ACX cooler.

Thanks in advance!!!

 

660: http://www.newegg.com/Product/Product.aspx?Item=N82E16814130833

760: http://www.newegg.com/Product/Product.aspx?Item=N82E16814130933

also I can afford both so proce doesnt matter to me

760 is more performance