Which 780 is better?

So for my build that i'm doing i want to get a Geforce GTX 780 and i plan to buy it in the next couple of weeks. But there is one problem which 780 is better?

EVGA:http://www.newegg.com/Product/Product.aspx?Item=N82E16814130918&nm_mc=AFC-C8Junction&cm_mmc=AFC-C8Junction-_-na-_-na-_-na&cm_sp=&AID=10446076&PID=3938566&SID=

ASUS:http://www.newegg.com/Product/Product.aspx?Item=N82E16814121779&nm_mc=AFC-C8Junction&cm_mmc=AFC-C8Junction-_-na-_-na-_-na&cm_sp=&AID=10446076&PID=3938566&SID=

I'd really appreciate some help!!

For only $20 more, this:

http://www.newegg.com/Product/Product.aspx?Item=N82E16814162142

Damn that looks sick! So how is it better?

Well, It looks the coolest to me, its the fastest clocked out of the box, has great cooling and they use great components.

I think i will get that sexy beast!!