What is this Lavasoft thing?

I noticed this software was running in the background when it throw a notification box in my face.

So... What is this "Lavasoft Ad-Aware WebCompanion"? Some kind of useful protection tool or unwanted crap that came with some free software?

Update:
Step 1) http://s3.amazonaws.com/nuclearlaunchdetected/mp3/Alert_TerranNukeReady.mp3
Step 2) http://s3.amazonaws.com/nuclearlaunchdetected/mp3/Alert_TerranCalldownLaunch.mp3

"Lavasoft is now used to hide hard-to-uninstall programs into third-party software to trick the users in installing them, like in the K-lite codec pack,[7] and the Lavasoft Web Companion changes your browser home page without asking first. Although the company shields itself behind the complete legality of bundled software and claims that their software is only used to fight malware, several users are starting to brand their products as malware" straigh out from Wikipedia.


^My suggestion

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My first reaction was to block everything with GlassWire. Just as you said, MalwareBytes removed it.
I should have known it!

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As far as I know its actually not a bad thing, Lavasoft is a company that makes Anti-virus/anti-malware since 1999, they are not the best but its by no means anything harmful

We live, we make mistakes, we learn. Nothing went wrong so no need to facepalm that hard! :)

Found that picture on a website once, just thought I leave it here.

but then http://arstechnica.com/security/2015/02/security-software-found-using-superfish-style-code-as-attacks-get-simpler/

I think that piece of software installed itself hiding in some installer into the machine of CrossCarbon so, even if it's a good software I would remove it. Good software don't need to install hiding itself under other installer because people already use them.

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And good software does not pop-up into your face!

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That's dumb malicious software lol

Maybe something else installed it or something ohh well what evs