Watson is becoming open for public use?

Came across a interesting article on the verge today about IBM's plan's to use watson as a open api platform. I think this could be really cool and we could see some interesting development maybe in AI trough this. What are your opinions on this ?

Article:http://www.theverge.com/2013/11/14/5100928/ibm-opens-watson-up-to-developers-with-new-api