Thoughts on Asus GTX780 w/ DirectCUII?

Hey guys, just wanted to get some thoughts on this battle of the variants of the 780.

This one from Asus really has my attention. It has a heat pipe system, backplate and a push/pull fan. 

http://www.asus.com/Graphics_Cards/GTX780DC2OC3GD5/

 

Do you think it would be worth $700 against other varients like this $660 from EVGA with ACX Cooling? 

http://www.evga.com/Products/Product.aspx?pn=03G-P4-2784-KR

 

or hell even a $700 battle with EVGA! 

http://www.evga.com/Products/Product.aspx?pn=03G-P4-3788-KR

 

I've heard EVGA has the better warranty and reputation, no?

 

Being used for 4770k, 16gb Kingston Beast RAM, Phantom 820, Asus Deluxe z87, H100i Liquid Cooler

The asus card, based soley on claims made on the websites, should run cooler.

The Asus card has a backplate, so that's what I would get. Also the EVGA classified card has that ugly ass red "Classified" on it. So out of place.

The new 2-slot cooler design is a far sight better than the traditional DCII 2-slot cooler they use on their next step down graphics cards, I can say that just by looking at the way its designed. I have an HD 7870 DCII v2 cooled graphics card and the cooler is not as well designed as it should be.