@wendell, this might be interesting for you.
I think either that AMD press slide is incorrect, which would be very very stupid … at best, or the slide is correct and the communication with reviewers was very very stupid … at best.
To me it looks like what we are seeing is exactly how it was intended: Launch the cards with bundle packs for a higher price so that at least some gamers can get a card, then lower the price in september for stand-alone products and hope for AIB partners to get their stuff out the door. At that point the miners come into play.
So I would say this was misinformation of the reviewers and indirectly misinformation of … well, everyone. That is something I really don’t want to see AMD do.