The best thing to do here is read the article here first.
To give you the gist the writer is basically saying 'being and ISP is hard, give them a break. It's not their fault you don't get the speed they advertised'. I'm hoping it's more of a joke or devil's advocate piece, but I don't think it is. I think the writer genuinely believes what he is writing, or has been paid a lot of money to write it.
Anyway, go and read this pile of horse**** and come back and tell me your thoughts.
I think it´s meant to be snarky... "How about the ISPs hit their speed target promises if connections cost three times as much per month?"
Pretty sure it´s not a serious piece.
Here's another golden nugget of reporting from the same author. This<- apparently states that we don't need more anonymity on the internet. Here's another one for your amusement ->Samsung TV. If you can recall when Wendell and Logan discussed this, if I remember correctly. I trust very few reporters presently, I mainly follow Teksyndicate, Ars and Vice. I still take everything with a hint of skepticism, if not only to gain a better and more personal perspective. Ars can be click-bait heaven at times (especially as of recent) and I don't agree with all of the reporting, but it provides 2-3 interesting articles for me to read. Vice is pretty bad-ass and does crazy stuff that I haven't seen other reporters do, for example: breaking into North Korea, getting kidnapped by pro-Russians in Ukraine and letting a full grown lion just lay on top of you while it's untrained owner is trying to calm it down and extract you.