Sparkle gtx 680 calibre captain vs evga gtx 770 superclocked acx

So ive been meening to buy a graphics card and I had my mind set on the sparkle gtx 680.....until the 770 came out and I saw that it had pretty much the exact same specs and the same fans and heatsincs ( kind of ). So the point is now I cant decide on which to buy. I know logan said the 770 was pretty much a 680 on steroids but the sparkle's pretty crazy too.

 

The sparkle:

http://www.newegg.com/Product/Product.aspx?Item=N82E16814187196

 

The 770

http://www.amazon.com/gp/product/B00CZIQXBA/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00CZIQXBA&linkCode=as2&tag=teksynd-20

WHat do you guys think I should get? Thanks.

Watch the video they just published here; the 770 pulls ahead, and is a fully unlocked GK104 chip:)