Skype: choosing what notifications I want from who?

So i've been using Skype for a bit now, and the more I use it the more I hate it. Other than pretty good VoiP it lacks features other similar programs see to have.

First off i'd like to say that when i'm watching fullscreen video's or playing games, sometimes Skype will let me know when someone is online. I know I could turn these off, but I like seeing those. Just not when i'm fullscreen trying to enjoy something.

Other problems I have are group chats notifying me of every single message going through unless i'm actively watching the window. I don't mind it occasionally, I like to know when I get messages. But skype chats are genenally constant bleep bleep bleep for me and that's where it gets annoying.

So i'm hoping there are ways to let me still have my one on one conversation notifications and block chat notifications.

Skypes great, it just needs massive ammounts of improvement.