Selling my PC, kinda, how much should I ask for?

Going by the rules this doesn't belong in the Buy/Sale/Trade category, so I thought this might be the best place for it.

I finished my PC quite some time ago, and while it was incredibly fun and a great experience to build a custom loop for it, I don't think I actually need/want watercooling anymore. Going back to aircooling would be a lot of work and in the end I'd sell the watercooling equipment for peanuts, so I thought I'd just sell the entire PC and make a new build. But I think I might be misjudging the value of this PC because I know how much work I put into it and how well it performs for me.

This is my beauty, 2 R9 290s, an i5 4670k, 2x4GB of ram, a whole bunch of watercooling equipment, etc. (exact specs are on my profile). I was thinking about listing it for 1500€ (european prices, the opinions of americans and everyone else are also very welcome but stuff here is generally more expensive) used without the harddrives and the SSD.

First of all, am I crazy for setting the price that high? Obviously you tend to set it a bit higher since you expect them to haggle you down, but is that an intimidating price for this machine? And secondly, what would you pay for this exact machine as it is, completely assembled and ready to go? It would be good to know what the general ballpark is and what I can expect. If you have tips on how to sell it (how to name the ad, etc.) based on your experiences then that would also be interesting. I personally don't like the whole "FULL CAPS SUPER GAMING PC MASTER RACE BUY IT" approach but if it works then it can't hurt.

I'd personally price it at the value it would cost to buy the parts used then add 100€ for your time/effort. If the watercooling parts are too expensive, you'll have to eat some of that cost, unfortunately.

Note: I'm an American, so I don't fully understand your market. That would be my expectation here (a $100 markup, max).

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I like his Idea, maybe even give up one of your own drives and do it beforehand so you can advertise it as "plug n' play" or similar. People might not even realize that the fact you used the WD 1 TB. is significant compared to say, the 850 EVO.

But tell the average consumer that likes to open and turn on shiny new laptops ready to go, or gives up thinking their computer is broken when the power cable has been pulled out, to install an OS and a drive, they may run for the hills.

I've sold tens to possibly hundreds of items on eBay and local classified ad websites at this point.

I would be prepared to go lower than you expect. A guy offered me a 100 Euro for a sealed refurbished 290x today (they can still sell for about 200 Euro) and told me I should take it because I got the card "for free."

I wouldn't go all caps PC MASTER RACE on your ad.

I would emphasize everything good about it for anyone who might be looking. Silence, 4K video, Play all the latest games, design in CAD...

Rendering, OpenCL performance, stuff like that, maybe.

(Look at how these guys cash in just because 280x s come with the Mac Pro http://www.ebay.ca/sch/i.html?_from=R40&_sacat=0&_nkw=280x%20mac%20pro&LH_Complete=1&LH_Sold=1&rt=nc&_trksid=p2045573.m1684)

Oh and be patient, sometimes I've heard nothing but lowballers for weeks, then some guy shows up and pays asking without even trying to lower the price at all.

Sorry my post wasn't too coherent or organized, this is a really vast topic for me.

I would say, add another $100 to the price if the cable management is Singularity Computers level as his cable management for client builds are legendary. These kinds of builds are as much as the craftsmanship as it is technological. But I guess that all depends on your level of pride for the build.

That's insane! That dude's customer probably had to fork out an extra $1-2k with all the custom work that was described!

Plus, it's Australian Dollars. His customers are swimming in dough.

They had better be!

I'm well aware that I'll not get back what I put into it, but that's definitely not the case with 1500€. The watercooling alone was around 800 bucks iirc. I didn't want to leave my harddrives in there for security reasons, but I guess I could wipe the old 1TB drive and install windows on it.

Thanks for the detailed reply, I just thought that people shopping for that kind of PC would have an HDD lying around or know that they can just buy an SSD for less than 100€ and be done with it. Maybe I'm wrong.

As for patience, I listed it before for a higher price and didn't even get a single offer, 90+ page views and nobody seemed interested. Maybe I'll put it up for 1400€ again and see if someone bites, I'm just worried that people will view that as an opportunity to haggle me down to uncomfortable levels. Honestly, for that money I can still build a nice new aircooled system without any real "losses" but it just feels so wrong somehow.

Thanks for all the replies so far, I'll probably redo the description and put it up there for 1400€ on the weekend.