They already done this, during the RX5000 series [5700XT, was highest they went]
Part of the hype, is hosting them DUMM-spec graphics cards, out to market
As we still wait for Intel to let loose, ANY larger Battlemage variants
This only gives nVIDIA a open field, allowing such higher tier GPUs held to painful RRPs
Digital Foundry also posted this video about the same thing that HU posted, but with a bit more introspection and some added context.
https://youtu.be/RVQnbJb_vjI?si=_0jIRxb_IFEbBew6
I don’t know what others think of this, especially with all the discourse about Nvidia and them touting DLSS4 and how a “5070 can perform at 4090 levels of performance”, but I think this is a major step forward with AMD’s software suite.
I don’t know when they made the video, but they didn’t seem to know AMD partners were showing off the cards all over the show floor and their respective suites. 
Not the cards running or benchmarks or anything, but they are on display.
https://youtu.be/2p7UxldYYZM?si=Q-7XTLXvdcq7cq1c
An interview about the 9000 series cards from PC World.