New Graphics Card for friend

He has £350 to spend on a new gpu, and I was just wondering what people's opinions were on what he should get. He currently has a hd7950, so any advice would be appreciated :)

Tri Crossfire HD 7950's?
A gtx 980 will be a good step up but you are looking at £380 for the cheapest one.
AMD's offerings have only just been showen off yesterday i'd wait and see pricing of the cards before spending any money