Yep. Remember that enterprise-grade features trickle down to consumer level slowly.
Think about Gigabit Ethernet NICs on motherboards, Virtualization capabilities, etc. Many of the things we now take for granted take a long time before they make it into the consumer market, not because of cost, but because businesses want to milk dry the cash cow of other businesses, and only once they've done so do they proceed to try to milk the wallets of consumers dry.
As a business, they try to squeeze every penny out of the pockets of their clients, and get the largest profits they can get away with.
The problem is that, if someone comes along with a technology that isn't as good, but costs a whole lot less, it'll take the market and become a standard. This is much like how Windows is so pervasive that Linus has a hard time getting into the consumer market. Because of the lack of compatibility, we often see users and gamers use Windows rather than Linux, in spite of the advantages of Linux. The same can be said about how USB took over FireWire, and so forth.
If they can disrupt several enterprise-grade features, and maybe limit the speed for the consumer-level products, they might be able to enter both segments. Think of a non-ECC variant of Non-Volatile RAM, running at the equivalent of DDR3-1333, while enterprise-grade stuff might have ECC enabled, running at speeds comparable to DDR3-2666, and so forth. Again, it depends on how they try to get the product to consumers.
Personally, I think the SO-DIMM slots are their best bet, especially low-profilt SO-DIMM modules. Slap 2 on a motherboard, next to the regular DDR3 slots, and a motherboard can now run this. And heck, even with SO-DIMM DDR3 speeds, we'd still have plenty of fast storage space for years. We're only now entering that phase where SATA 6Gbps isn't enough anymore. If we had SO-DIMM DDR3 speeds available, it'd be enough for many years.
(Also, with the benefits of having an OS on a RAM Drive, and 1 TB of RAM-speed storage, we could just use HDDs for the large stuff. Think of RAM Caching on the 1TB, much like ASUS SSD Caching.)