Apparently some people can detect differences between an iPhone 4S and another iPhone 4S...
Here is a video of Apple users taking a look at the new iPhone 5 - Or do they?
Sorry to say, but this is how I have the average American in mind.
Apple knows exactly what it's doing. Their main design goal is to get that kind of person to like the shiny.
They would be the perfect tax on idiocy if only they didn't keep all the hundreds of billions for themselves. Imagine if they invested all their cash reserves in Science. We'd be ending world hunger and terraforming Mars by now, all on money from people who'd rather have an iShit instead. And everyone would be happy.