As someone who's pre-ordered the Oculus I'm very excited to see both companies move this technology forward and bring us closer to the perfect VR experience.
The price does not suprise me an land right where I thought it would be. Considering you get two custom controlls and the Lighthouse room sensors out of the box. Incontrast the Oculus will ship with a XBox1 controller for standardization and its single sensor, no customer controllers.
However Oculus Touch, their custom controller, will be coming later as a separate product as its not ready for prime-time.