How is this even possoble?

Here are two Asus VG278HEs sold by ASUS yet one is much more expensive than the other (as you can guess I bought the more expensive one).

 

http://www.amazon.com/gp/product/B00B2HH7G0/ref=as_li_tf_tl?tag=blurbust-20&ie=UTF8&camp=1789&creative=9325&creativeASIN=B00B2HH7G0&linkCode=as2

 

vs

 

http://www.amazon.com/dp/B00906HM6K/?tag=pcpapi-20

the first one is in fact a 24 in monitor. int the description it says "VG248QE" the 24 means a 24" monitor 

as for the misleading title of the product i dont have a clue.