This is a repost of my GTX970/980 guide, I can add more information and correct wrong information if you add it here, I can also add more teardowns here as well. Will add some pictures of the benchmarks later, most people are hitting around 1. 5Ghz and to be honest I am not sure that people are really trying to push these harder.
[BP][POWR][VRAM]Gigabyte Gaming G1 6+8pin, 6Phase (970), 8 phase (980)
[NA][POWR][PART]MSI Gaming OC 6+8Pin 6phase (970)
[??][POWR][--NA--]EVGA ACX - 6+8Pin 4phase (970)
[BP][POWR][VRAM]Asus Strix - 8 Pin 6phase (970), 10 phase (980)
[BP]Backplate, [POWR] Power delivery cooling, [VRAM] Video Ram cooling.
Gigabyte Gaming G1
MSI Gaming (NO backplate)
EVGA (Notice the bad unsealed heatpipe, and onle 2/3 heatsinks are functional and make contact)
Asus (NO VRAM cooling)
2014-09-302014-09-30
Here is a pic so you can see WTF is you are looking at (the components).
The EVGA cards ARE DEFECTIVE, heatpipes operate in a fashion similar to refrigerators, their pipes contain liquids that absorb the heat, evaporate and move up the pipe transfering the heat more effectively than solid metal, which is why you sometimes see these pipes making direct contract with the processor and not solid copper baseplates. It is also why they are sealed. The ACX cooler here has allegedly (which makes sense) been recycled from a prior model, which to be honest makes much more sense than designing one that is the wrong size. Furthermore the ACX 970s from EVGA had very low review scores on Newegg with many problems (like coil whine) being reported, and people being unhappy. The Power delivery is bassically the same as reference on that one.