This may be long-winded. So, for those of you who don't like long posts, you may want to look elsewhere. This is also not going to be an advocacy for either brand, I'm just sharing my experiences.
So, I have two rigs: my main rig which I used for gaming and productivity, and my test rig which I occasionally throw money at for experimenting. This test rig is mainly an strange type of HTPC. It is a homunculus; a terrible frankenstein of a PC. How so? It has a Biostar motherboard, but Noctua fans; it started its life as APU-platform, but now sports a GTX 670 FTW. All of this glory is packed into an Enermax Ostrog Pink chassis. (Did I mention that my significant other uses this rig?)
The GPU came to be in my possession when a friend of mine threw down the money for a GTX 980, some months ago, and sold his 670 to me for fairly cheap. And that is when I discovered the wonders of Dynamic Super Resolution (DSR).
Now, my secondary rig "only" has a 1680x1050 monitor. It while there is nothing wrong with it, it is starting to show its age - which I suppose is another way to say that I am starting to notice the pixels. (First world problems!) Anti-aliasing helps, but I think DSR is the superior option. I have been playing Metro: Last Light with high settings, no AA, at what is essentially 1440p resolution. While I realize it is not as good as a true 1440p, it still a noticeable improvement in graphical quality without the same hit to performance as the method of AA that Last Light uses.
I was actually impressed to learn that my old GTX 460, which I had tortured with overclocking experiments, also supported this feature, although it already struggles with modern day 1080p gaming. Meanwhile, my R9 280X lacks AMD's equivalent feature, Virtual Super Resolution (VSR). (Currently, only Tonga and Hawaii support it! Poor Tahiti!)
So, the TL;DR of my first point is that I am glad that both companies have adopted this feature. I would like to try this out on a 1080p monitor, and also with an AMD card, but, alas, I don't quite have that much money to toss about.
That said, let's talk about drivers! Being busy with university, and work, I'm not exactly an up-to-date, cutting-edge gamer. I don't need to play a game on release day, I can wait for it to come down in price - yeah, I am a cheap-ass - and also I like for any bugs the game has on release to get fixed before it may wreck my gameplay experience. (Why has this issue been getting worse since 1999, instead of getting better?) So, while I appreciate Nvidia's game-day-release driver updates, sadly, their efforts are lost on me. I think it's great that they do it, though, and AMD should start doing something similar as soon as possible. Hopefully, AMD's restructuring comes to a closure, soon, so that they can more easily do so. That said, I have never had any serious issues with either set of drivers.
Oddly enough, the only issue I have had with drivers has been with Nvidia while using Linux - sometimes Firefox would bork while Canonical was updating. Nothing major.
I'll stop here, before this becomes too much more of a novel. But, later, I would like to discuss performance, and customer treatment.