So many things are wrong here:
For starters, companies like this one are allowed to keep your information, even if you’ve never used their service. I mean, basically if you have any credit (which is, like every adult in the U.S.) you’re likely to have your information posted on this website. A website that is basically run by this guy:
Which is pretty ridiculous by itself. Let alone the poor practices for security they always have.
It won’t be long, and services like LifeLock will just be the fucking norm, sold with your credit and bank contracts. With this shit everywhere, and the poorly appointed officials in governments (often, who are not qualified and have no knowledge of this kind of thing) I don’t see stuff like this changing anytime soon. Either that, or just keep fucking cash.