I like Bruce, but for the life of me, I don’t know where he is going to find all of these virtuous politicians, who have no interest in personal gain (political power, or financial support), to develop these standards and guidelines. And, if you think that your average bureaucrat isn’t both politically active and susceptible to political pressures, I’d like a toke of whatever you’re smoking. Haven’t we seem the IRS, just to name one example, operating on purely political motives to attack people and groups on the opposite side of the political divide? Keep in mind that the alphabet agencies (NSA, CIA, FBI, etc.), as well as the military all have a vested interest in everyone using vulnerable devices, so that they can monitor (and in the case of the military - kill) persons of interest, as do their counterpart agencies all over the world.
I think the Underwriters Laboratories/Consumer Reports type of approach makes more sense, so long as this group and their testing methodology is completely transparent. If this enterprise were manned by security researchers like Bruce Schneier, Brian Krebbs, Moxie Marlinspike, etc., I think that we would all feel good about purchasing equipment that bares their seal of approval. The only thing outstanding, would be a media campaign informing retailers and customers alike, why this seal of approval was critical to their personal security.
The other leg of this stool is education. While the average person may have heard that purchasing a cheap Chinese security camera is a bad idea, they have no idea why this is the case, because they don’t understand basic rudimentary security practices. We could honestly use a little less political indoctrination and a little more cyber survival skills in both our primary and secondary education curriculum.