Best cooler

Hey so I'm looking at gtx 770's for my upcoming build and I'm wondering which is better, the Windforce cooler from Gigabyte or the Twin froser from MSI. I already have a gigabyte Mobo but I don't know if that would boost performance on there cards. 

http://www.youtube.com/watch?v=PRy1I5Wto54

thanks but I'm not looking at the MSI lightning because the back plate on it provides problems when using it in SLI 

take it off?

I did but the MSI lightning is different then Twin frozer, they use the same fans but different pcb's so they will cool different 

they will cool differently just being put in different places in the case.

but in the same case which cools better? that's my question

in the end of the video linus provides graphics showing the different heat dissipation. Just watch it.

I did its a different card, the MSi lightning card is different from the twin froser, so it dosently apply

http://www.anandtech.com/show/7392/the-geforce-gtx-770-roundup-evga-gigabyte-and-msi-compared/6

that shows that there is little difference in the 2 cards. the lower high is traded for a higher low.