Asus launches new pci express 3.0

This was yesterday news logan get it together you're slacking on tech update.

Source: www.below0.co.za/index.php/item/asus-2/asus-launches-new-pci-express-30-ready-rog-maximus-iv-gene-zgen3-and-p8z68gen3-series-motherboards.html

What's with all these articles claiming certain companies are the first in the industry to do something? ASRock and MSI already have boards with PCI-E 3.0 compatibility.

Yeah MSI PCI-E 3.0 motherboards were announced a long time ago.