In the fast-changing marketplace that is marketing, vocabulary and terminology come in and out of style as fast as fashion styles. Savvy marketers stay on top of these terms, knowing when new ones are coming to the fore, and which ones have already been left in the dust of technological advancement. After all, YOLO (you only live once).
1. Black hat SEO
This term should have been forgotten years ago, the moment search engines began employing sophisticated algorithms to glean quality websites with good reputations from among those who keyword load. Drew Hubbard, an SEO consultant, defined black hat SEO as “shady tactics that marketers employ in efforts to game the search engines . . . [including] keyword stuffing, selling and farming links.” These tactics don’t work anymore, thanks to Google and its cronies. There’s nothing easy about climbing the search engine charts anymore.
2. Link bait
For the uninitiated, link baiting happens when marketers create low-quality content, headline it with a scandalous byline or quote, and send it out into the void. It might create a small amount of controversy, and therefore traffic, at first, but the only link backs you’ll end up with will be low quality and web visitors will quickly realize the true agenda of your article. Hubbard explained, “Amassing a ton of low quality back links with trite, rehashed, or needlessly inflammatory content won’t do you much good in the long run and can even damage your site’s search engine reputation.” So stick with quality content, true news stories, and pertinent headlines.
3. Mobile and digital marketing as “nontraditional”
Anyone who thinks mobile or digital marketing shouldn’t be a major component of your marketing budget is living in the past. These venues are here to stay, and if you want to attract and keep customers in the future, you should pay special attention to how people interact with you in these areas. Though traditional media sources like television, magazines, and billboards won’t be going anywhere, the consensus is that at some point in the near future, these won’t be the “traditional” marketing venues anymore. Digital, online marketing will be the bywords for marketing strategists.
Hubbard predicted, “Any newspaper or magazine buy will be intricately and essentially tied to digital media . . . be it within an app or web/mobile site environment.” He also stressed the importance of having a mobile presence because, “People do not and will not remember where they first engaged with your brand. They simply remember the experience. . . . More and more of those experiences will happen on mobile devices in the future.”
One way to connect with visitors via mobile devices is by taking advantage of the way smartphones allow users to call a number directly from a website. Phone numbers and addresses can be called or searched without the user having to type the information in himself. This means that pay per call affiliate marketing is more effective than ever. When people surf websites on their phones, the middle man of dialing a phone number to get more information is taken out of the equation, meaning more quality leads for marketers and their affiliates.
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Source: imediaconnection.com/content/36750.asp#multiview